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| Registros recuperados: 3.309 | |
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| Sexton, Richard J.. |
| This paper is the first of a two-part survey on noncooperative game theory relevant to agricultural markets. Part 1 discusses types of noncooperative games and reviews important developments in noncooperative game theory solution concepts, including Nash equilibrium, subgame perfect equilibrium, and perfect Bayesian equilibrium. Strengths and weaknesses of game theory as a modelling tool are also assessed. Part 2 of the survey will discuss specific applications to agricultural markets. |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 1995 |
URL: http://purl.umn.edu/12401 |
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| Sexton, Richard J.. |
| This paper is the second of a two-part survey on noncooperative game theory relevant to agricultural markets. Part 1 of the survey focused on important game theory concepts, while this paper illustrates applications of the theory to agricultural markets. Game theory is relevant when markets are imperfectly competitive, and this paper argues that this condition is commonly met in agriculture. Specific topics of application include principal-agent models, auctions, and bargaining. |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 1994 |
URL: http://purl.umn.edu/12484 |
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| Wolf, Marianne McGarry. |
| A consumer survey was used to identify the proportion of consumers who shop for produce at farmers' markets. A profile of the target market was developed. Characteristics of produce which are most desirable to consumers when making their purchase decision were identified. Consumers' perceptions of the characteristics of produce sold at farmers' markets versus supermarkets were evaluated. The most desirable characteristics of produce which provide farmers' markets produce with a relative advantage over supermarket produce were identified for use in a promotional campaign. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics; Marketing. |
| Ano: 1997 |
URL: http://purl.umn.edu/27211 |
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| Wolf, Marianne McGarry. |
| A consumer survey was used to generate a demographic profile of the target market for value-added produce products compared to consumers who purchase bulk produce products. Those who purchase value-added produce products are more likely to be young, single, and without children than are those who do not purchase value-added produce products. The produce characteristics that are most desirable to consumers when making their purchase decision were identified. The extremely to very desirable characteristics of produce are those that concern taste, quality, and value. The very to somewhat desirable characteristics of produce are those that relate to the convenience of using and buying produce. Consumers' perceptions of the characteristics of packaged salad... |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics; Marketing. |
| Ano: 1999 |
URL: http://purl.umn.edu/26786 |
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| Bauer, Larry L.. |
| Decisions regarding when to harvest and when to sell sweet potatoes are more complex than for other crops because yields continue to increase after the crop is initially ready for harvest, and sweet potatoes can either be sold at harvest or cured and stored for later sale. The optimum marketing decision, based on expected net revenue, is dependent on yield and prices and their variability, and on costs of storage. A marketing strategy is developed using Target MOTAD and data covering 21 years. |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 1991 |
URL: http://purl.umn.edu/30055 |
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| Antonovitz, Frances; Roe, Terry L.. |
| The theory of the competitive firm under price uncertainty is used to develop a money metric of a producer's willingness to pay for additional information. This concept is extended to the market by formulating ex-ante and ex-post measures of the value of a rational expectations forecast. The empirical feasibility of these measures are demonstrated by application to a simple two equation model of an agricultural market. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Marketing. |
| Ano: 1984 |
URL: http://purl.umn.edu/13467 |
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| Simmons, Phil. |
| It has been established that the absence of risk markets justifies market intervention in principle. The form of intervention that has been discussed most widely in the literature is the buffer stock. This paper points out that other forms of intervention, specifically buffer funds, are likely to perform better. The analysis shows that buffer funds are likely to outperform buffer stocks because they address market failure more directly. A sub-theme developed in this paper is that since buffer funds are enforced saving, it follows that policies that address capital market failure are likely to dominate buffer funds and buffer stocks in welfare terms. |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 1988 |
URL: http://purl.umn.edu/22963 |
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| Thraen, Cameron S.. |
| What are the general ideas behind a futures contract price and the concept of the Basis calculation? The Class 3 milk futures contract traded at the Chicago Mercantile present opportunities for you to forward price your milk if your milk is pooled in a multiple component market such as Federal Order #33. The use of a Class 3 or Class 4 milk contract allows a producer to forward price the butterfat, protein and other solids components of his milk production in multiple-component pricing federal orders or to forward price butterfat and skim in fat/skim federal order markets. Using the futures instruments to protect against uncertain market prices is a new revenue management tool for the dairy industry. Likewise, the use of a Class 3 or Class 4 contract... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Livestock Production/Industries; Marketing. |
| Ano: 2002 |
URL: http://purl.umn.edu/19063 |
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| Riedel, Bettina. |
| In the present study we combine cluster theory with a value chain approach, with the aim of discovering elements of the European fresh vegetable business that could enable local producers to gain competitive advantages in a global market. European producers of fresh vegetables are under pressure to improve their performance and increase their competitiveness. Competitive advantage can be gained through innovation and by using unique resources stemming from cooperation between producers and complementary actors in local clusters. However, locally clustered producers do not sell to open markets but need access to value chains governed by lead firms, the large European retail chains, which set the rules and conditions of participation. The study presents... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Fresh vegetables; Value chains; Clusters; Competitiveness; Agribusiness; Institutional and Behavioral Economics; Marketing; Q13. |
| Ano: 2009 |
URL: http://purl.umn.edu/54094 |
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| Registros recuperados: 3.309 | |
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